During the last Creative class we had someone that was working on publishing her book. As an interactive-group project, we brainstormed a possible marketing strategy once the book was published. She had already thought about doing a book signing at Barnes & Noble; however, the participants took it a little farther and I would like to give the benefit of their wisdom to all of you that might be thinking about doing the same thing.
The first marketing strategy was to make sure that she had post cards and flyers developed to be able to hand out and to make sure that they indicated an on-line source to purchase the books…possibly even a schedule of the next marketing strategy
The second marketing strategy was to draw a circle around her residence (either 50 miles or 100 miles) and contact all library branches and cafes that might be interested in allowing her to do a reading, as well as, a book signing and sale. Nice thing about the Rockford region is that over 10 million people live within about a 100 mile radius.
The tough part is that this can take a lot of time, but it is relaitively free (other than the time) and could be an awesome experience. The thing to remember is to be ready to sell and make sure they can go on-line and purchase it after the event, if they don’t purchase the book there.
It was a great class – hoping to schedule another one soon. I’ll keep you informed.
Creating the Creative Business 